The present generation

Through the second World War Rooibos grew more and more popular in South Africa when “black” teas from India were difficult to obtain. The world was also starting to discover the tea and it was being exported to Germany, Switzerland and the USA by the second half of the century.

By this time young Bruce Ginsberg was growing up on a Rooibos plantation and by the 1970s was actually running the family farm. Even then growing the Rooibos bush was not a simple operation. As he said in a recent interview “You lived in a close relationship with the plants and worried about them constantly”.

Just like his father and grandfather, Bruce was a passionate advocate of Rooibos and in the late 1970s he introduced it to the British tea drinker. Today it is one of the fastest growing tea types.

Bruce continuously travels the world in search of rare and exotic teas that will contribute to the pleasure of tea-drinking for all of us.

To find out more about Bruce Ginsberg, click on The man behind the tea. To discover more about Bruce’s deeply held beliefs about teas, click on A quiet passion.